Despite what you may think I have found that asking questions, not answering them, leads to learning. In a world where you can pull out your phone and have an explanation to even the most perplexing questions within a few seconds, isn't it about time that we get back to asking the questions?

Seems simple enough, but that's the trick with questions, they require infinitely more creativity, imagination and experimentation. Questions can lead to life-altering revelations, a simple shift in focus or those serendipitous eureka moments.

It goes without saying that we do not ask questions because we fear the answers. From my limited experience, it was the scary questions that were the most essential. Whether it drastically changed an important relationship or led to a shocking self-discovery, the hardest part is always starting the conversation.

To me, asking a difficult question is like jumping into a cold pool. Take that first step and you're 90% of the way there. The first syllable, word or even breath. Just take that first step and don't look back.

The challenge this week is to Ask the Question. Consider asking your boss for feedback on how you are doing in your job or asking for a raise, asking your partner to grade your relationship and asking how you can be better, asking someone close to you to name your greatest weaknesses, just find a question that scares you and ask it.

What are you waiting for? Oh. You're waiting for our team to do it first.

"For this week's challenge, I learned a positive lesson about vulnerability. Asking a question that scared me helped me open my mind & point of view on a variety of things. It reminded me that even though it's important to be comfortable in my own skin, it also reminded me to always work at being the best version of myself." Nicole Ahn-Rhee, Senior Designer

"The question that scares me is one I often ask myself: am I doing everything possible to help those around me who are less fortunate in life? Personally, it’s not easy balancing the demands of work, life, and family. There never seems to be enough time in the day, the week, or the month. And while I do donate a tremendous amount of time, energy and resources to various causes close to my heart, my great fear is that I’m not doing enough. So, inspired by the 12 Weeks of Rhone, I’ve been thinking about this a lot lately. What I’ve gotten out of it is a renewed sense of energy, drive, and purpose. I’ve also decided that this shouldn’t be an individual journey for me. My whole family needs to be involved, to the extent that helping others becomes a way of life for all of us." Pierre Kim, SVP Product, Development and Sourcing

"I recently had a long overdue conversation with someone close to me. It was the type of conversation you put off for months just because you think it will be the end of your life. This challenge forced me to think of several big questions I needed answers to and that preparation made it a great conversation. A lot of meaningful findings and insightful goals came out of this small exercise." Ben Checketts, Director of Brand

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