Our message
When we started Rhone in 2014, we wanted to build a brand that stands for something bigger. Over the last decade, we’ve grown beyond performance fabrics and fits, pushing innovation, forming partnerships with the NBA and LPGA, and building a global community of dedicated individuals.
But what matters most? The people who wear Rhone. Those who show up, push boundaries, and strive for better every day.
Inspired by water
Like the Rhone River, which carves its path with strength and persistence, we believe in steady, intentional progress. Flexibility and resilience define both the river and our approach—because real performance is about making a lasting impact.
A Message from Our Founders
“As brothers, we built Rhone on a simple belief—progress is everything.
A decade in, that belief still drives us, from innovating better gear to growing this incredible community.
We’re grateful to have you with us. Let's keep going."
-Nate Checketts, CEO & Co-Founder, big brother
-Ben Checketts, Creative Director & Co-Founder, little brother
Built on strong foundations
Performance should feel effortless. That’s why we engineer covertly technical fabrics and problem-solving features designed to keep up, stay fresh, and look premium. Whether you’re training, traveling, or tackling the day, our apparel is intentionally optimized to predict your every need.
Hear from our customers
These pants were better than I could have expected. The fit is fantastic and they flexibility in movement is great. They styling of the pleats make them unique and can't compare to other brands.
-David N.
Mental Fitness
Just like the body, strengthening the mind requires consistency, discipline, and the right support system. Through our signature Mind & Muscle events, expert-driven content, and a community that values both movement and mindfulness, we equip our community with the tools to sharpen their mental edge. Because true strength isn’t just about how far you can go—it’s about how well you can sustain the journey.
A community of doers
Progress happens when we move together. That’s why Rhone is more than a brand—it’s a collective mindset, built by and for those who champion Mental Fitness, physical resilience, and self-betterment. Through our products, events, and partnerships, we equip and inspire those who believe progress is always possible.
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