Founded in 2014 by brothers Nate & Ben Checketts, Rhone is a premium men’s wellness brand that creates best in class performance-driven apparel that is engineered for an active lifestyle. Rhone is dedicated to using their platform and products to address and discuss the complex issues that modern men face. Currently, Rhone has more than ten retail stores across the U.S., all of which are used for building community through various initiatives such as the brand’s signature Mind & Muscle events.
We believe that every day at Rhone is akin to The Arena, a place where efforts are made and seen with error. It is expected that risks are taken in order to make a big impact on a little brand, where there lies the possibilities and opportunities to take these risks, fall short and try again.
“The credit belongs to the man who is actually in the arena…who strives valiantly; who errs, who comes short again and again, because there is no effort without shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly.”